The principles of Islamic marketing

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Alserhan, Baker Ahmad
Searvvušdahkki: ebrary, Inc
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Burlington, Vt. : Gower, c2011.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
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Sisdoallologahallan:
  • Understanding Islamic marketing
  • Islamic business ideals
  • Markets and marketing in Islam
  • The Islamic marketing mix
  • The Islamic product
  • The Islamic pricing practices
  • Islamic promotions
  • Islamic logistics (Halal logistics)
  • Issues in Islamic marketing
  • The Muslim consumer
  • Islamic branding 1 : concepts and background
  • Islamic branding 2 : brands as deeds
  • Islamic hospitality.