The principles of Islamic marketing
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| Glavni autor: | |
|---|---|
| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Burlington, Vt. :
Gower,
c2011.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- Understanding Islamic marketing
- Islamic business ideals
- Markets and marketing in Islam
- The Islamic marketing mix
- The Islamic product
- The Islamic pricing practices
- Islamic promotions
- Islamic logistics (Halal logistics)
- Issues in Islamic marketing
- The Muslim consumer
- Islamic branding 1 : concepts and background
- Islamic branding 2 : brands as deeds
- Islamic hospitality.