The principles of Islamic marketing
Wedi'i Gadw mewn:
| Prif Awdur: | |
|---|---|
| Awdur Corfforaethol: | |
| Fformat: | Electronig eLyfr |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Burlington, Vt. :
Gower,
c2011.
|
| Pynciau: | |
| Mynediad Ar-lein: | An electronic book accessible through the World Wide Web; click to view |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
Tabl Cynhwysion:
- Understanding Islamic marketing
- Islamic business ideals
- Markets and marketing in Islam
- The Islamic marketing mix
- The Islamic product
- The Islamic pricing practices
- Islamic promotions
- Islamic logistics (Halal logistics)
- Issues in Islamic marketing
- The Muslim consumer
- Islamic branding 1 : concepts and background
- Islamic branding 2 : brands as deeds
- Islamic hospitality.