Audience evolution new technologies and the transformation of media audiences /
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| 主要作者: | |
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| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
New York :
Columbia University Press,
2011.
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| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Introduction
- Contextualizing audience evolution
- The transformation of media consumption
- The transformation of audience information systems
- Contesting audiences
- The implications of audience evolution.