Audience evolution new technologies and the transformation of media audiences /

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Bibliografski detalji
Glavni autor: Napoli, Philip M.
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: New York : Columbia University Press, 2011.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • Introduction
  • Contextualizing audience evolution
  • The transformation of media consumption
  • The transformation of audience information systems
  • Contesting audiences
  • The implications of audience evolution.