Audience evolution new technologies and the transformation of media audiences /
Guardat en:
| Autor principal: | |
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| Autor corporatiu: | |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
New York :
Columbia University Press,
2011.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Taula de continguts:
- Introduction
- Contextualizing audience evolution
- The transformation of media consumption
- The transformation of audience information systems
- Contesting audiences
- The implications of audience evolution.