Corporate culture the ultimate strategic asset /
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| Glavni autor: | |
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| Autor kompanije: | |
| Daljnji autori: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Stanford, Calif. :
Stanford Business Books,
2011.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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Sadržaj:
- Corporate culture : the invisible asset
- A framework for culture management. Part I
- A framework for culture management. Part II
- Managing the customer orientation dimension of culture
- Managing the people orientation dimension of culture
- Managing the performance standards/accountability dimension of culture
- Managing the innovation and change dimension of culture
- Managing the "company process orientation" dimension of culture
- The dark side of corporate culture
- Leading culture management and culture "transformations."