Bite-sized marketing realistic solutions for the overworked librarian /

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Furkejuvvon:
Bibliográfalaš dieđut
Váldodahkki: Dowd, Nancy, 1956-
Searvvušdahkki: ebrary, Inc
Eará dahkkit: Evangeliste, Mary, Silberman, Jonathan, 1982-
Materiálatiipa: Elektrovnnalaš E-girji
Giella:eaŋgalasgiella
Almmustuhtton: Chicago : American Library Association, 2010.
Fáttát:
Liŋkkat:An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat: Lasit fáddágilkoriid
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Sisdoallologahallan:
  • Word-of-mouth marketing
  • Bring your library to life with a story
  • How to market electronic resources
  • Public relations 101
  • Outreach
  • Advocacy
  • The new marketing tools
  • Design
  • Branding
  • Marketing best practices.