Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Gorde:
| Egile nagusia: | |
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| Erakunde egilea: | |
| Beste egile batzuk: | , |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Chicago :
American Library Association,
2010.
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| Gaiak: | |
| Sarrera elektronikoa: | An electronic book accessible through the World Wide Web; click to view |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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Aurkibidea:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.