Bite-sized marketing realistic solutions for the overworked librarian /
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Gespeichert in:
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| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Chicago :
American Library Association,
2010.
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| Schlagworte: | |
| Online-Zugang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Inhaltsangabe:
- Word-of-mouth marketing
- Bring your library to life with a story
- How to market electronic resources
- Public relations 101
- Outreach
- Advocacy
- The new marketing tools
- Design
- Branding
- Marketing best practices.