Emotions, advertising and consumer choice
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Glavni autor: | Hansen, Flemming |
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Autor kompanije: | ebrary, Inc |
Daljnji autori: | Christensen, Sverre Riis |
Format: | Elektronički e-knjiga |
Jezik: | engleski |
Izdano: |
[Denmark] :
Copenhagen Business School Press,
2007.
|
Izdanje: | 1st ed. |
Teme: | |
Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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Consumer behaviour and advertising management
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