Branding and advertising

What's in a name? advertising and the concept of brands /
由: Jones, John Philip
出版: (2003)

Brands and branding
出版: (2003)

Tracking advertising and monitoring brands /
由: McDonald, Colin
出版: (2000)

Advertising media planning : a brand management approach /
由: Kelley, Larry D.
出版: (2015)

Creating a brand identity : a guide for designers /
由: Slade-Brooking, Catharine
出版: (2016)

Brand new China advertising, media, and commercial culture /
由: Wang, Jing, 1950-
出版: (2008)

Branded entertainment product placement and brand strategy in the entertainment business /
由: Lehu, Jean-Marc
出版: (2007)

The challenges facing brand managers today
出版: (2012)

The business of brands
由: Miller, Jon, 1971-
出版: (2004)

Advertising : principles and practice /
由: Pearce, Charles
出版: (1995)

Advertising /
由: Jefkins, Frank
出版: (1994)

Perspectives on branding
由: Miletsky, Jason I.
出版: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
出版: (2012)

A master class in brand planning the timeless works of Stephen King /
由: King, Stephen, 1931-2006
出版: (2007)

In search of the obvious the antidote for today's marketing mess /
由: Trout, Jack
出版: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
由: Schaefer, Wolfgang, et al.
出版: (2015)

Advertising a cultural economy /
由: McFall, Elizabeth Rose
出版: (2004)

Connective branding building brand equity in a demanding world /
由: Fisher-Buttinger, Claudia
出版: (2008)

Contemporary advertising /
由: Arens, Courtland L.
出版: (1994)

Contemporary advertising /
由: Arens, William F.
出版: (2004)

Strategy in advertising.
由: Bogart, Leo
出版: (1967)

Contemporary advertising /
由: Bovée, Courtland L.
出版: (1986)

Contemporary advertising /
由: Bovée, Courtland L.
出版: (1989)

The fundamentals of advertising /
由: Wilmshurst, John
出版: (1999)

Contemporary advertising /
由: Arens, William F.
出版: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
由: Taylor, David, 1964-
出版: (2004)

Brand zero : the complete branding guide for start-ups /
由: Tai, Jacky
出版: (2014)

Advertising: mass communication in marketing /
由: Kirkpatrick, C. A.
出版: (1959)

What great brands do : the seven brand-building principles that separate the best from the rest /
由: Yohn, Denise Lee, 1967-
出版: (2014)

Principles of advertising : a global perspective /
由: Lee, Monle
出版: (2005)

Advertising's role in society /
由: Wright, John Sherman, 1920-
出版: (1974)

Essentials contemporary advertising /
由: Arens, Williams F.
出版: (2009)

Integrated branding becoming brand-driven through companywide action /
由: LePla, F. Joseph, 1955-
出版: (1999)

The brand gym a practical workout to gain and retain brand leadership /
由: Taylor, David, 1964-
出版: (2010)

Brandscendence three essential elements of enduring brands /
由: Clark, Kevin A.
出版: (2004)

Brand equity planning with structuralist rhetorical semiotics /
由: Rossolatos, George
出版: (2013)