The network is your customer five strategies to thrive in a digital age /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Байгууллагын зохиогч: | |
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
New Haven :
Yale University Press,
2010.
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| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Агуулга:
- A new model for customers in the digital age
- The customer network revolution
- Network science and lessons for business
- Five strategies to thrive with customer networks
- Access : be faster, be easier, be everywhere, be always on
- Engage : become a source of valued content
- Customize : make your offering adaptable to your customers' needs
- Connect : become a part of your customers' conversations
- Collaborate : involve your customers at every stage of your enterprise
- Leadership and the customer network-focused organization
- Planning and executing a complete customer network strategy
- Creating the customer network-focused organization
- Self-assessment : how networked is your business?
- How to continue the conversation online
- Cases and examples by industry.