The network is your customer five strategies to thrive in a digital age /
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| Autor Principal: | |
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| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
New Haven :
Yale University Press,
2010.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- A new model for customers in the digital age
- The customer network revolution
- Network science and lessons for business
- Five strategies to thrive with customer networks
- Access : be faster, be easier, be everywhere, be always on
- Engage : become a source of valued content
- Customize : make your offering adaptable to your customers' needs
- Connect : become a part of your customers' conversations
- Collaborate : involve your customers at every stage of your enterprise
- Leadership and the customer network-focused organization
- Planning and executing a complete customer network strategy
- Creating the customer network-focused organization
- Self-assessment : how networked is your business?
- How to continue the conversation online
- Cases and examples by industry.