The network is your customer five strategies to thrive in a digital age /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002061146.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 100730s2010 ctuad sb 001 0 eng d | ||
| 010 | |z 2010029162 | ||
| 020 | |z 9780300165876 (clothbound : alk. paper) | ||
| 020 | |z 9780300166019 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10461096 | ||
| 035 | |a (OCoLC)712777617 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.S8 |b R646 2010eb |
| 082 | 0 | 4 | |a 658.8/12 |2 22 |
| 100 | 1 | |a Rogers, David L., |d 1970- | |
| 245 | 1 | 4 | |a The network is your customer |h [electronic resource] : |b five strategies to thrive in a digital age / |c David L. Rogers. |
| 260 | |a New Haven : |b Yale University Press, |c 2010. | ||
| 300 | |a xx, 312 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a A new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Business networks. | |
| 650 | 0 | |a Social networks. | |
| 650 | 0 | |a Digital media |x Social aspects. | |
| 650 | 0 | |a Digital media |x Economic aspects. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10461096 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 121791 |d 121791 | ||