Corporate reputation managing opportunities and threats /
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| Соавтор: | |
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| Другие авторы: | , , |
| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Farnham, England ; Burlington, Vt. :
Gower,
c2011.
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| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
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Оглавление:
- Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
- The meaning and measurement of corporate reputation / Gary Davies
- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]
- Reputation and corporate social responsibility : a global view / Philip H. Mirvis
- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
- The role of the news media in corporate reputation management / Craig E. Carroll
- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
- Corporate governance and corporate reputation : a disaster story / Thomas Clarke
- Corporate rebranding / Dale Miller and Bill Merrilees
- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.