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Corporate reputation managing opportunities and threats /

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Dades bibliogràfiques
Autor corporatiu: ebrary, Inc
Altres autors: Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format: Electrònic eBook
Idioma:anglès
Publicat: Farnham, England ; Burlington, Vt. : Gower, c2011.
Matèries:
Corporate image.
Brand name products > Management.
Corporations > Public relations.
Organizational effectiveness.
Performance > Management.
Electronic books.
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
  • The meaning and measurement of corporate reputation / Gary Davies
  • Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]
  • Reputation and corporate social responsibility : a global view / Philip H. Mirvis
  • Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
  • Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
  • Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
  • From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
  • The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
  • The role of the news media in corporate reputation management / Craig E. Carroll
  • The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
  • Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
  • Corporate governance and corporate reputation : a disaster story / Thomas Clarke
  • Corporate rebranding / Dale Miller and Bill Merrilees
  • Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.

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