Money games profiting from the convergence of sports and entertainment /

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书目详细资料
主要作者: Carter, David M., 1964-
企业作者: ebrary, Inc
格式: 电子 电子书
语言:英语
出版: Stanford, Calif. : Stanford Business Books, 2011.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • Television content
  • Video gaming
  • Athlete branding
  • The Internet
  • Mobile technology
  • Gambling
  • Sports anchored development
  • Venue technology
  • Corporate marketing.