Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

Fuld beskrivelse

Bibliografiske detaljer

Hovedforfatter:	Laursen, Gert H. N.
Institution som forfatter:	ebrary, Inc
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hoboken [N.J.] : John Wiley & Sons, 2011.
Serier:	Wiley and SAS business series ; 41.
Fag:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!