Business analytics for sales and marketing managers how to compete in the information age /

"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing cu...

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Autor principal:	Laursen, Gert H. N.
Autor corporatiu:	ebrary, Inc
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hoboken [N.J.] : John Wiley & Sons, 2011.
Col·lecció:	Wiley and SAS business series ; 41.
Matèries:	Consumers' preferences > Research. Consumers > Research. Electronic books.
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
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