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"Why does real innovation elude so many companies, including the biggest corporations with the best technical processes, the cheapest resources, and a Chief Innovation Officer in place to implement corporate-wide innovation strategies? The problem, in all these cases, is that they are lacking i...

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Detalhes bibliográficos

Autor principal:	Stefanovich, Andy, 1966-
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	San Francisco : Jossey-Bass, 2011.
Assuntos:	Creative ability in business. Creative thinking. New products. Technological innovations. Organizational change. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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