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"Why does real innovation elude so many companies, including the biggest corporations with the best technical processes, the cheapest resources, and a Chief Innovation Officer in place to implement corporate-wide innovation strategies? The problem, in all these cases, is that they are lacking i...

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Bibliographic Details
Main Author: Stefanovich, Andy, 1966-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, 2011.
Subjects:
Creative ability in business.
Creative thinking.
New products.
Technological innovations.
Organizational change.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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