The innovation manual integrated strategies and practical tools for bringing value innovation to the market /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Chichester, England ; Hoboken, N.J. :
John Wiley & Sons,
c2009.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- The three challenges of business innovation
- Creating advantage in the minds of many
- Chartering innovation within the organisation
- Selecting, preparing and supporting the right team
- Co-creating the innovation with customers
- Changing the organisation to deliver the innovation
- Building the market for the innovation
- Putting it all together.