The innovation manual integrated strategies and practical tools for bringing value innovation to the market /

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Dettagli Bibliografici
Autore principale: Midgley, David
Ente Autore: ebrary, Inc
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: Chichester, England ; Hoboken, N.J. : John Wiley & Sons, c2009.
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Accesso online:An electronic book accessible through the World Wide Web; click to view
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Sommario:
  • The three challenges of business innovation
  • Creating advantage in the minds of many
  • Chartering innovation within the organisation
  • Selecting, preparing and supporting the right team
  • Co-creating the innovation with customers
  • Changing the organisation to deliver the innovation
  • Building the market for the innovation
  • Putting it all together.