The innovation manual integrated strategies and practical tools for bringing value innovation to the market /
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| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Chichester, England ; Hoboken, N.J. :
John Wiley & Sons,
c2009.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- The three challenges of business innovation
- Creating advantage in the minds of many
- Chartering innovation within the organisation
- Selecting, preparing and supporting the right team
- Co-creating the innovation with customers
- Changing the organisation to deliver the innovation
- Building the market for the innovation
- Putting it all together.