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Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

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Detaylı Bibliyografya
Yazar:	Aaker, David A.
Müşterek Yazar:	ebrary, Inc
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	San Francisco, Calif. : Jossey-Bass, c2011.
Edisyon:	1st ed.
Seri Bilgileri:	Jossey-Bass business & management series.
Konular:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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