Perspectives on promotion and database marketing the collected works of Robert C Blattberg /

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Bibliographic Details
Main Author: Blattberg, Robert C., 1942-
Corporate Author: ebrary, Inc
Other Authors: Allenby, Greg M. (Greg Martin), 1956-
Format: Electronic eBook
Language:English
Published: Singapore : World Scientific, 2010.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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