Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
World Scientific,
2010.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9789814287067 (e-book) | ||
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| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.126 |b .B53 2010eb |
| 100 | 1 | |a Blattberg, Robert C., |d 1942- | |
| 245 | 1 | 0 | |a Perspectives on promotion and database marketing |h [electronic resource] : |b the collected works of Robert C Blattberg / |c editor, Greg M Allenby. |
| 260 | |a Singapore : |b World Scientific, |c 2010. | ||
| 300 | |a xi, 316 p. : |b ill. | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 600 | 1 | 0 | |a Blattberg, Robert C., |d 1942- |
| 650 | 0 | |a Database marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Allenby, Greg M. |q (Greg Martin), |d 1956- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10422546 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 115959 |d 115959 | ||