Blattberg, R. C., & Allenby, G. M. (2010). Perspectives on promotion and database marketing: The collected works of Robert C Blattberg. World Scientific.
Čikaški stil citiranja (17. izdanje)Blattberg, Robert C., i Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.
MLA način citiranja (9. izdanje)Blattberg, Robert C., i Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific, 2010.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.