Blattberg, R. C., & Allenby, G. M. (2010). Perspectives on promotion and database marketing: The collected works of Robert C Blattberg. World Scientific.
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Chicago Style (17th ed.) Citation
Blattberg, Robert C., and Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. Singapore: World Scientific, 2010.
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MLA引文
Blattberg, Robert C., and Greg M. Allenby. Perspectives on Promotion and Database Marketing: The Collected Works of Robert C Blattberg. World Scientific, 2010.
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警告：這些引文格式不一定是100％准確.