The networked nonprofit connecting with social media to drive change /
"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have...
محفوظ في:
المؤلف الرئيسي: | |
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مؤلف مشترك: | |
مؤلفون آخرون: | |
التنسيق: | الكتروني كتاب الكتروني |
اللغة: | الإنجليزية |
منشور في: |
San Francisco :
Jossey-Bass,
c2010.
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الطبعة: | 1st ed. |
الموضوعات: | |
الوصول للمادة أونلاين: | An electronic book accessible through the World Wide Web; click to view |
الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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الملخص: | "This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- |
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وصف مادي: | xix, 201 p. : ill. |
بيبلوغرافيا: | Includes bibliographical references and index. |