Principles of marketing
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| Glavni avtor: | |
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| Korporativna značnica: | |
| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Mumbai :
Himalaya Pub. House,
2010.
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| Izdaja: | Rev. ed. |
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Kazalo:
- unit 1. Marketing and core concepts
- unit 2. Marketing environment (micro & macro)
- unit 3. Developing the marketing mix-II (indirect & price)
- unit 4. Developing the marketing mix-II (promotion & distribution)
- unit 5. Marketing in the digital age.