Principles of marketing
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2010.
|
| Edition: | Rev. ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 0000125450 | ||
| 005 | 20171002060724.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 101014s2010 ii ad s 000 0 eng d | ||
| 020 | |z 9789350243473 | ||
| 035 | |a (CaPaEBR)ebr10415387 | ||
| 035 | |a (OCoLC)696318821 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415 |b .H86 2010eb |
| 100 | 1 | |a Hundekar, S. G. | |
| 245 | 1 | 0 | |a Principles of marketing |h [electronic resource] / |c S.G. Hundekar. |
| 250 | |a Rev. ed. | ||
| 260 | |a Mumbai : |b Himalaya Pub. House, |c 2010. | ||
| 300 | |a 209 p. : |b ill. | ||
| 500 | |a "First edition." | ||
| 505 | 0 | |a unit 1. Marketing and core concepts -- unit 2. Marketing environment (micro & macro) -- unit 3. Developing the marketing mix-II (indirect & price) -- unit 4. Developing the marketing mix-II (promotion & distribution) -- unit 5. Marketing in the digital age. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10415387 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 114599 |d 114599 | ||