Schmitt, B. (2003). Customer experience management: A revolutionary approach to connecting with your customers. Wiley.
Citace podle Chicago (17th ed.)Schmitt, Bernd. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. New York: Wiley, 2003.
Citace podle MLA (9th ed.)Schmitt, Bernd. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. Wiley, 2003.
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