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The experience effect engage your customers with a consistent and memorable brand experience /

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Joseph, Jim, 1963-
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	New York : AMACOM, c2010.
Θέματα:	Branding (Marketing) Brand loyalty. Customer relations. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

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Brand imitation
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Brand advocates turning enthusiastic customers into a powerful marketing force /
από: Fuggetta, Rob
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Beyond the brand why engaging the right customers is essential to winning in business /
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Handbook of brand relationships
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Brand management for international hotels
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Romancing the brand : how brands create strong, intimate relationships with customers /
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Rethinking prestige branding : secrets of the ueber-brands /
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Perspectives on branding
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Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
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Brand Bible the complete guide to building, designing, and sustaining brands /
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What great brands do : the seven brand-building principles that separate the best from the rest /
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The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
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Retail marketing and branding a definitive guide to maximizing ROI /
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Retail marketing and branding a definitive guide to maximizing ROI /
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Brand management
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Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
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Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
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Brand, organizational identity and reputation in SMEs an overview /
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The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
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Maximize your social : one-stop guide to building a social media strategy for marketing and business success /
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Fostering brand community through social media /
από: Humphrey, William F., κ.ά.
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The challenges facing brand managers today
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A master class in brand planning the timeless works of Stephen King /
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Brain tattoos creating unique brands that stick in your customers' minds /
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Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
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Conquering consumerspace marketing strategies for a branded world /
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Brand meaning management /
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The digital crown : winning at content on the web /
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