Joseph, J. (2010). The experience effect: Engage your customers with a consistent and memorable brand experience. AMACOM.
Citace podle Chicago (17th ed.)Joseph, Jim. The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. New York: AMACOM, 2010.
Citace podle MLA (9th ed.)Joseph, Jim. The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience. AMACOM, 2010.
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