Mathieson, R. (2010). The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. American Management Association.
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Chicago Style (17th ed.) Citation
Mathieson, Rick. The On-demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. New York: American Management Association, 2010.
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MLA (9th ed.) Citation
Mathieson, Rick. The On-demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World. American Management Association, 2010.
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Warning: These citations may not always be 100% accurate.