Handbook of brand relationships
I tiakina i:
Ngā kaituhi rangatōpū: | Society for Consumer Psychology, ebrary, Inc |
---|---|
Ētahi atu kaituhi: | MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W. |
Hōputu: | Tāhiko īPukapuka |
Reo: | Ingarihi |
I whakaputaina: |
Armonk, N.Y. :
M.E. Sharpe,
c2009.
|
Ngā marau: | |
Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
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Ngā tūemi rite
-
Brand imitation
mā: Kaptan, S. S.
I whakaputaina: (2010) -
The experience effect engage your customers with a consistent and memorable brand experience /
mā: Joseph, Jim, 1963-
I whakaputaina: (2010) -
Romancing the brand : how brands create strong, intimate relationships with customers /
mā: Halloran, Tim, 1969-
I whakaputaina: (2014) -
You are the brand
mā: Adubato, Steve
I whakaputaina: (2011) -
Handbook of brand semiotics /
I whakaputaina: (2015)