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Virtual social identity and consumer behavior

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Wood, Natalie T., 1970-, Solomon, Michael R.
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe : Society for Consumer Psychology, c2009.
Subjects:	Group identity. Consumer behavior. Virtual reality. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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