Virtual social identity and consumer behavior
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| Corporate Author: | |
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y. :
M.E. Sharpe : Society for Consumer Psychology,
c2009.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 081215s2009 nyua sb 001 0 eng | ||
| 010 | |z 2008053550 | ||
| 020 | |z 9780765623959 (cloth : alk. paper) | ||
| 020 | |z 0765623951 (cloth : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10373244 | ||
| 035 | |a (OCoLC)608692409 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HM753 |b .V57 2009eb |
| 082 | 0 | 4 | |a 306.3 |2 22 |
| 245 | 0 | 0 | |a Virtual social identity and consumer behavior |h [electronic resource] / |c Natalie T. Wood and Michael R. Solomon, editors. |
| 260 | |a Armonk, N.Y. : |b M.E. Sharpe : |b Society for Consumer Psychology, |c c2009. | ||
| 300 | |a xv, 230 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Group identity. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Virtual reality. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Wood, Natalie T., |d 1970- | |
| 700 | 1 | |a Solomon, Michael R. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10373244 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 108077 |d 108077 | ||