Data-driven marketing the 15 metrics everyone in marketing should know /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
c2010.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 050 | 1 | 4 | |a HF5415.2 |b .J44 2010eb |
| 082 | 0 | 4 | |a 658.8/3 |2 22 |
| 100 | 1 | |a Jeffery, Mark, |d 1965- | |
| 245 | 1 | 0 | |a Data-driven marketing |h [electronic resource] : |b the 15 metrics everyone in marketing should know / |c Mark Jeffery. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c c2010. | ||
| 300 | |a xxi, 298 p. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2010. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing |x Mathematical models. | |
| 650 | 0 | |a Marketing |v Case studies. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10366652 |z An electronic book accessible through the World Wide Web; click to view |
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