Innovation and strategy of online games
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| 主要作者: | |
|---|---|
| 企業作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
London : Singapore ; Hackensack, NJ :
Imperial College Press ; Distributed by World Scientific,
c2009.
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| 版: | 1st ed. |
| 叢編: | Series on technology management ;
v. 14. |
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
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書本目錄:
- Innovations in the game industry : online games versus offline games
- Business models and corporate strategy
- Virtual societies and economics of online games
- The formation process of the Korean online game industry
- Factors promoting growth of the online game industry
- Global development and marketing strategies of Korean online games
- International comparison of online game users.