Innovation and strategy of online games

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Jong, H. Wi
Korporativna značnica: ebrary, Inc
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific, c2009.
Izdaja:1st ed.
Serija:Series on technology management ; v. 14.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
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Kazalo:
  • Innovations in the game industry : online games versus offline games
  • Business models and corporate strategy
  • Virtual societies and economics of online games
  • The formation process of the Korean online game industry
  • Factors promoting growth of the online game industry
  • Global development and marketing strategies of Korean online games
  • International comparison of online game users.