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All-out for victory! magazine advertising and the World War II home front /

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Hlavní autor: Jones, John Bush
Korporativní autor: ebrary, Inc
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Waltham, Mass. : Hanover [N.H.] : Brandeis University Press ; Published by University Press of New England, c2009.
Témata:
Advertising, Magazine > United States > History > 20th century.
Electronic books.
On-line přístup:An electronic book accessible through the World Wide Web; click to view
Tagy: Přidat tag
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Obsah:
  • "All-outs" and "double-barrelleds"
  • How to advertise a war
  • "This is worth fighting for"
  • Motivational war ads
  • "The arms behind the army"
  • Industrial support of the war
  • The farm front
  • Agricultural support of the war
  • "Use it up, wear it out, make it do, or do without!"
  • Conservation, scrap drives, and home front efficiency
  • Soda pop, letters, and cigarettes
  • Morale overseas and at home
  • "Produce, conserve, share, and play square"
  • Coping with shortages and rationing
  • "The hand that rocked the cradle rules the world"
  • Women in war work
  • "Dig down deep"
  • Giving blood and buying bonds
  • Epilogue : the world of tomorrow.

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