Brand new China advertising, media, and commercial culture /
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| 主要作者: | |
|---|---|
| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Cambridge, Mass. :
Harvard University Press,
2008.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Local content
- Positioning the new modern girl
- The synergy buzz and JV brands
- Storytelling and corporate branding
- Bourgeois bohemians in China?
- Hello Moto: youth culture and music marketing
- CCTV and advertising media.