Brand new China advertising, media, and commercial culture /

Spremljeno u:
Bibliografski detalji
Glavni autor: Wang, Jing, 1950-
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Cambridge, Mass. : Harvard University Press, 2008.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
Oznake: Dodaj oznaku
Bez oznaka, Budi prvi tko označuje ovaj zapis!
Sadržaj:
  • Local content
  • Positioning the new modern girl
  • The synergy buzz and JV brands
  • Storytelling and corporate branding
  • Bourgeois bohemians in China?
  • Hello Moto: youth culture and music marketing
  • CCTV and advertising media.