Brand new China advertising, media, and commercial culture /
Gardado en:
| Autor Principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
Cambridge, Mass. :
Harvard University Press,
2008.
|
| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|
Table of Contents:
- Local content
- Positioning the new modern girl
- The synergy buzz and JV brands
- Storytelling and corporate branding
- Bourgeois bohemians in China?
- Hello Moto: youth culture and music marketing
- CCTV and advertising media.