Maxwell, S. (2008). The price is wrong: Understanding what makes a price seem fair and the true cost of unfair pricing. John Wiley & Sons.
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Chicago Style (17th ed.) Zitazioa
Maxwell, Sarah. The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. Hoboken, N.J.: John Wiley & Sons, 2008.
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MLA (9th ed.) Zitazioa
Maxwell, Sarah. The Price Is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing. John Wiley & Sons, 2008.
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