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Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /

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Bibliografiske detaljer
Hovedforfatter: Jaffe, Joseph, 1970-
Institution som forfatter: ebrary, Inc
Format: Electronisk eBog
Sprog:engelsk
Udgivet: Hoboken, N.J. : John Wiley & Sons, c2007.
Fag:
Customer relations.
Business communication.
Relationship marketing.
Marketing.
Electronic books.
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Indholdsfortegnelse:
  • Talking "at" versus talking "with"
  • The many-to-many model
  • Can marketing be a conversation?
  • The birth of generation i
  • The rise of the prosumer
  • The new consumerism
  • The six Cs: three phases of conversation
  • The content-conversation relationship
  • What conversations are in your future?
  • Why are you so afraid of conversation?
  • The ten tenets of good conversation
  • The five ways you can join the conversation
  • When conversation isn't conversation at all
  • Where does conversation fit in?
  • Conversation through community
  • Conversation through dialogue
  • Conversation through partnership
  • Getting started: the manifesto for experimentation
  • Does conversation work?
  • Do you speak conversation? Take the test.

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