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Digital engagement internet marketing that captures customers and builds intense brand loyalty /

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Harden, Leland
Συγγραφή απο Οργανισμό/Αρχή:	ebrary, Inc
Άλλοι συγγραφείς:	Heyman, Bob, 1948-
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	New York : American Management Association, c2009.
Θέματα:	Internet marketing. Brand loyalty. Electronic books.
Διαθέσιμο Online:	An electronic book accessible through the World Wide Web; click to view
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
από: Vincent, Laurence
Έκδοση: (2012)

The experience effect engage your customers with a consistent and memorable brand experience /
από: Joseph, Jim, 1963-
Έκδοση: (2010)

Brand imitation
από: Kaptan, S. S.
Έκδοση: (2010)

Beyond the brand why engaging the right customers is essential to winning in business /
από: Winsor, John, 1959-
Έκδοση: (2004)

Brand advocates turning enthusiastic customers into a powerful marketing force /
από: Fuggetta, Rob
Έκδοση: (2012)

The digital crown : winning at content on the web /
από: Leibtag, Ahava
Έκδοση: (2014)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
από: Mathieson, Rick
Έκδοση: (2010)

Brand management for international hotels
από: Patricia, Maria
Έκδοση: (2009)

Brand media strategy : integrated communications planning in the digital era /
από: Young, Antony, 1964-
Έκδοση: (2014)

Mobile magic : the Saatchi & Saatchi guide to mobile marketing /
από: Eslinger, Tom
Έκδοση: (2014)

Digital branding : a complete step-by-step guide to strategy, tactics and measurement /
από: Rowles, Daniel
Έκδοση: (2014)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
από: Frawley, Andrew
Έκδοση: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Έκδοση: (2012)

You are the brand
από: Adubato, Steve
Έκδοση: (2011)

60-minute brand strategist the essential brand book for marketing professionals /
από: Mootee, Idris, 1958-
Έκδοση: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
από: Yohn, Denise Lee, 1967-
Έκδοση: (2014)

Rethinking prestige branding : secrets of the ueber-brands /
από: Schaefer, Wolfgang, κ.ά.
Έκδοση: (2015)

Perspectives on branding
από: Miletsky, Jason I.
Έκδοση: (2009)

Igniting the brand strategies that have shot brands to success /
από: Cahill, Jonathan
Έκδοση: (2008)

Handbook of brand semiotics /
Έκδοση: (2015)

Handbook of brand relationships
Έκδοση: (2009)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
από: Lowenstein, Michael W., 1942-
Έκδοση: (2014)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
από: Githinji, Kennedy Gakuru
Έκδοση: (2011)

Brand zero : the complete branding guide for start-ups /
από: Tai, Jacky
Έκδοση: (2014)

Branded! how retailers engage consumers with social media and mobility /
από: Brennan, Bernie
Έκδοση: (2010)

Brand management
Έκδοση: (2008)

Experiential marketing a practical guide to interactive brand experiences /
από: Smilansky, Shaz
Έκδοση: (2009)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
από: Perrey, Jesko
Έκδοση: (2013)

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
από: Smith, Kerry, 1963-, κ.ά.
Έκδοση: (2016)

Superior customer satisfaction and loyalty : engaging customers to drive performance /
από: Goldstein, Sheldon D.
Έκδοση: (2009)

Brand, organizational identity and reputation in SMEs an overview /
Έκδοση: (2007)

Customer loyalty programmes and clubs
από: Butscher, Stephan A.
Έκδοση: (2002)

Contemporary thinking, topics and trends in international branding, part 1
Έκδοση: (2007)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
από: Mbalya, Richard
Έκδοση: (2010)

Romancing the brand : how brands create strong, intimate relationships with customers /
από: Halloran, Tim, 1969-
Έκδοση: (2014)

Researching customer satisfaction & loyalty how to find out what people really think /
από: Szwarc, Paul
Έκδοση: (2005)

The challenges facing brand managers today
Έκδοση: (2012)

Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /
από: Gentner, Friedrich
Έκδοση: (2012)