Go figure! New directions in advertising rhetoric
Guardat en:
| Autor corporatiu: | |
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| Altres autors: | , |
| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
Armonk, N.Y. :
M.E. Sharpe,
c2008.
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| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
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Taula de continguts:
- Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips
- Rediscovering theory / Eric D. DeRosia
- Rhetrickery and rhetruth in soap operas / Barbara B. Stern
- What the symbol can't, the icon can / Val Larsen
- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann
- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes
- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern
- The case for a complexity continuum / Tina M. Lowrey
- Pictorial and multimodal metaphor in commercials / Charles Forceville
- Reading pictures / Kai-Yu Wang and Laura A. Peracchio
- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord
- A visit to the rhetorician's workbench / Edward F. McQuarrie
- Visual analysis of images in brand culture / Jonathan E. Schroeder
- Expanding rhetoric / Linda M. Scott.